{"id":29,"date":"2026-05-19T19:13:22","date_gmt":"2026-05-19T19:13:22","guid":{"rendered":"https:\/\/sarahleehancock.be\/?page_id=29"},"modified":"2026-06-07T16:54:12","modified_gmt":"2026-06-07T16:54:12","slug":"blogs","status":"publish","type":"page","link":"https:\/\/sarahleehancock.be\/?page_id=29","title":{"rendered":"Blogs"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Onze nieuwste inzichten<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Bij Social Boost draait merkstrategie om meer dan alleen een plan. We bepalen samen wat jouw merk vertegenwoordigt, hoe het zich positioneert in de markt \u00e9n hoe dat zich vertaalt naar sterke social media groei. Zo cre\u00ebren we een helder kompas dat richting geeft aan je content, communicatie en online aanwezigheid. Met een doordachte strategie bouwen we aan een consistente en herkenbare identiteit die niet alleen klopt, maar ook zichtbaar groeit op social media.<\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-6ff2f56 stk-block-background is-style-default\" data-v=\"2\" data-block-id=\"6ff2f56\"><style>.stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-6ff2f56-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-6ff2f56-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href='https:\/\/sarahleehancock.be\/?p=223'>Merkarchitectuur: welke structuur past bij jouw bedrijf?<\/a><\/h3><a href=\"https:\/\/sarahleehancock.be\/?p=223\" class=\"stk-block-posts__image-link\"><\/a><div class=\"stk-block-posts__meta stk-subtitle\"><span>Sarah Lee Hancock<\/span><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><time datetime=\"2026-06-07T16:34:36+00:00\">June 7, 2026<\/time><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><span>0 comments<\/span><\/div><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/sarahleehancock.be\/?cat=15\" rel=\"category\">Strategie<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Een sterke merkarchitectuur is een belangrijk onderdeel van een doordachte merkstrategie. Maar wat betekent het precies, en welk model past het best bij jouw organisatie? In deze blog leggen we de verschillende vormen van merkarchitectuur uit, zodat je beter kan bepalen welke structuur het meest logisch is voor jouw bedrijf. Wat is merkarchitectuur? Merkarchitectuur (of&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/sarahleehancock.be\/?p=223\">Continue Reading<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-6ff2f56-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href='https:\/\/sarahleehancock.be\/?p=221'>Van kleine lokale speler naar sterke social media aanwezigheid<\/a><\/h3><a href=\"https:\/\/sarahleehancock.be\/?p=221\" class=\"stk-block-posts__image-link\"><\/a><div class=\"stk-block-posts__meta stk-subtitle\"><span>Sarah Lee Hancock<\/span><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><time datetime=\"2026-06-07T16:31:36+00:00\">June 7, 2026<\/time><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><span>0 comments<\/span><\/div><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/sarahleehancock.be\/?cat=15\" rel=\"category\">Strategie<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Niet elk bedrijf start met een groot bereik. Sommige beginnen gewoon met een goed product, een kleine klantenbasis en de ambitie om te groeien. Dat was het geval bij een lokale KMO die bij Social Boost aanklopte. Ze hadden een sterke service, maar hun social media vertelde dat verhaal niet. Posts werden af en toe&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/sarahleehancock.be\/?p=221\">Continue Reading<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-6ff2f56-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href='https:\/\/sarahleehancock.be\/?p=219'>Hoger in de zoekresultaten komen? 5 factoren die je vindbaarheid be\u00efnvloeden<\/a><\/h3><a href=\"https:\/\/sarahleehancock.be\/?p=219\" class=\"stk-block-posts__image-link\"><\/a><div class=\"stk-block-posts__meta stk-subtitle\"><span>Sarah Lee Hancock<\/span><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><time datetime=\"2026-06-07T16:15:08+00:00\">June 7, 2026<\/time><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><span>0 comments<\/span><\/div><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/sarahleehancock.be\/?cat=14\" rel=\"category\">Branding<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Wil je dat jouw website beter gevonden wordt in zoekmachines zoals Google? Dan heb je meer nodig dan alleen wat zoekwoorden op je pagina\u2019s. SEO (zoekmachineoptimalisatie) is een strategisch geheel van factoren die samen bepalen hoe zichtbaar je bent online. Van sterke content en technische optimalisatie tot beelden en externe signalen: alles telt mee. Hieronder&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/sarahleehancock.be\/?p=219\">Continue Reading<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-6ff2f56-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href='https:\/\/sarahleehancock.be\/?p=215'>5 signalen dat het tijd is om je merk te rebranden<\/a><\/h3><a href=\"https:\/\/sarahleehancock.be\/?p=215\" class=\"stk-block-posts__image-link\"><\/a><div class=\"stk-block-posts__meta stk-subtitle\"><span>Sarah Lee Hancock<\/span><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><time datetime=\"2026-06-07T16:11:54+00:00\">June 7, 2026<\/time><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><span>0 comments<\/span><\/div><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/sarahleehancock.be\/?cat=14\" rel=\"category\">Branding<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In een wereld vol merken en bedrijven is het belangrijk om echt op te vallen. Een sterke merkidentiteit helpt je daarbij door een duidelijk en herkenbaar verhaal te cre\u00ebren dat mensen bijblijft. Het zorgt ervoor dat je niet zomaar \u00e9\u00e9n van de vele opties bent, maar een merk dat vertrouwen en interesse wekt. Sterke merken&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/sarahleehancock.be\/?p=215\">Continue Reading<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-6ff2f56-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href='https:\/\/sarahleehancock.be\/?p=212'>Een sterk merk is meer dan alleen een logo<\/a><\/h3><a href=\"https:\/\/sarahleehancock.be\/?p=212\" class=\"stk-block-posts__image-link\"><\/a><div class=\"stk-block-posts__meta stk-subtitle\"><span>Sarah Lee Hancock<\/span><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><time datetime=\"2026-06-07T15:57:04+00:00\">June 7, 2026<\/time><span class=\"stk-block-posts__meta-sep\">\u00b7<\/span><span>0 comments<\/span><\/div><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/sarahleehancock.be\/?cat=14\" rel=\"category\">Branding<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Je logo is niet je merk Een logo is slechts het startpunt van je merkverhaal.Wat \u00e9cht het verschil maakt, is hoe je merk tot leven komt op elk contactpunt: je website, social media, advertenties, presentaties en alles daartussen. Dat zijn de momenten waarop mensen beslissen of ze je onthouden\u2026 of vergeten. En net daar zorgt&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/sarahleehancock.be\/?p=212\">Continue Reading<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Onze nieuwste inzichten Bij Social Boost draait merkstrategie om meer dan alleen een plan. We bepalen samen wat jouw merk [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sarahleehancock.be\/index.php?rest_route=\/wp\/v2\/pages\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahleehancock.be\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sarahleehancock.be\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sarahleehancock.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahleehancock.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29"}],"version-history":[{"count":4,"href":"https:\/\/sarahleehancock.be\/index.php?rest_route=\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":227,"href":"https:\/\/sarahleehancock.be\/index.php?rest_route=\/wp\/v2\/pages\/29\/revisions\/227"}],"wp:attachment":[{"href":"https:\/\/sarahleehancock.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}